Your Pitch is Your Name
Entrepreneurs frequently use websites like Hover and GoDaddy to plug in numerous URLs when launching a new business to help them decide what to call it.
We have heard this phrase "we couldn't think of anything so we just picked something where we could obtain a.com" so many times that we can't even count.
Actually, it's not the best strategy. How, after all, can you precisely name your company if you're dependent on the internet for suggestions?
Imagine we're naming an app that assists brides in designing their wedding seating charts. We would integrate something like this with Hover, a website where domains can be purchased.
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| @TechnicalRaheelSaeed |
These names are, you must admit, somewhat uninteresting.
When you talk about your firm, your name is essentially the first thing that people hear you say. Your pitch is your name.
So let's start brainstorming some killer names. Here are some success tips and best practices.
Make it Easy to Spell and Say
We changed the name of our company from GotVMail to Grasshopper among other reasons because it was difficult for people to spell. Because we run radio commercials, it's crucial that people recognize our name as soon as they hear it.
People will have an easier time finding your website, connecting with you on social media, and raving about you to coworkers and friends if your name is simple to say and spell.
Because last names can be challenging to spell, many people experience problems when they employ them in business names. Go for it if you think it's the appropriate decision, but keep in mind that others may have problems finding you online.
Avoid using symbols, abbreviations, variant spellings, and anything else that could cause confusion for readers.
Pick a Fun Name to Get Your Desired URL
Entrepreneurs are starting to choose arbitrary made-up terms for their enterprises because there are so few available URLs. A notable example is the data scientist community site Kaggle. The word was chosen by its creators despite being absolutely random.
Kaggle employee Anthony Goldbloom created an algorithm to find a startup name. He was looking for all pronounced letter combinations whose URLs weren't previously taken. He and his coworkers choose Kaggle when his program offered Kaggle and Stumble.
Making up a random (but pronounceable) name for your startup may be a smart idea, even though you are not required to build an algorithm. Business owners that have done this are pleased that their name is distinctive and has allowed them to create a completely unique brand.
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